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For Immediate Release
SAN DIEGO (July 9, 2001) - Mail Boxes Etc. (MBE), the world's
largest franchisor of retail postal and business services, has selected Doner to handle the
franchise's national advertising account pending the successful negotiation of a formal
business agreement. Doner, headquartered in Detroit, Mich., will service the MBE account out of
their Newport Beach office.
This decision comes as a result of a four-month national review of advertising agencies,
managed by review consultant, The Rojek Cutcher Group, Inc. of Cleveland, Ohio.
Kurt Schusterman, senior vice president of marketing, said, "Doner brings with them not
only a very strong retail services mindset, but also a full array of integrated marketing
capabilities. We believe we have found our ideal marketing partner - an agency that is a
passionate stakeholder who will get in the trenches with our franchisees and fight
side-by-side with us."
Alan Kalter, chairman and chief executive officer of Doner, said, "We are excited about
the opportunity to work with MBE's worldwide network, and look forward to contributing
to the growth of their international brand."
Established in 1980, Mail Boxes Etc. (MBE), a UPS company, is the world's largest
franchisor of retail postal and business services. There are nearly 4,500 MBE locations
worldwide, with master license agreements covering more than 80 countries. Entrepreneur
magazine has rated MBE #1 in the postal and business services category for 11 consecutive years and
#2 overall on their annual "Franchise 500." In the United States, MBE locations
are owned and operated by licensed franchisees of Mail Boxes Etc., Inc. Outside the United
States, MBE locations are owned and operated by MBE master licensees or their franchisees.
MBE maintains a Web site at http://www.mbe.com.
Doner, headquartered in Detroit, is the largest independently owned advertising agency in
North America, with more than $1.5 billion in combined billings. The Agency has offices
throughout North America, as well as in London, and does business in more than 30 countries
for clients including: Mazda, Coca-Cola, The May Department Stores Company, Blockbuster
Inc., American Greetings, Progressive Insurance, Chiquita, Petsmart, Cox Communications,
Arby's, Owens Corning, Orkin, La-Z-Boy, and DuPont.
http://www.mbe.com |
