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To honor Bob Hope’s 100th birthday, MBE offers free stationery and postage for valentines
SAN DIEGO (January 16, 2003) - Mail Boxes Etc. (MBE) has teamed up with Hope Enterprises, Inc. for Operation: S.W.A.K. (Sealed With A Kiss) 2003. From January 20 through February 14, participating MBE locations will provide free commemorative Bob Hope stationery and free first-class postage (37 cents) for one-ounce valentines and letters to U.S. military personnel stationed overseas or to veterans in VA hospitals.
MBE is joining with Hope Enterprises, Inc. to celebrate a "Year of Hope and Humor" in honor of Bob Hope’s 100th birthday on May 29. To recognize Hope’s unwavering support for U.S. troops, participating MBE locations will offer free stationery designed exclusively for the occasion. Customers can use the stationery to send a message of "hope" to friends and loved ones in the military, and MBE will pay the postage.
"We initiated Operation: S.W.A.K. in 1991 during the Gulf War, and the public’s response was overwhelming," said Stuart Mathis, MBE’s president. "With so many troops currently deployed, we anticipate many people will take advantage of this opportunity to send messages of love and support to our servicemen and women overseas. Cards and letters are keepsakes – they have a sentimental value you just can’t get through e-mail."
"We’re delighted about the opportunity to commemorate my father’s 100th birthday by continuing his legacy of bringing laughter and encouragement to U.S. military personnel who are far away, stationed overseas," said Linda Hope, Bob Hope’s daughter and chief operating officer of Hope Enterprises, Inc. "Hopefully, his humor and patriotism will inspire the troops for many years to come."
Eligible mail must be addressed to a specific U.S. serviceman or woman at an assigned APO/FPO address or a specific veteran residing in a VA hospital, and must bear a valid return address.
About MBE – Established in 1980, Mail Boxes Etc. (MBE), a UPS company, is the world’s largest franchisor of retail shipping, postal and business services. There are more than 4,000 MBE locations worldwide, with master license agreements covering more than 75 countries. Entrepreneur magazine’s annual “Franchise 500” has rated MBE #1 in the postal and business services category for 13 consecutive years. In the United States, MBE locations are owned and operated by licensed franchisees of Mail Boxes Etc., Inc. Outside the United States, MBE locations are owned and operated by MBE master licensees or their franchisees. MBE maintains a Web site at http://www.mbe.com.
About Hope Enterprises, Inc. – Bob Hope established Hope Enterprises, Inc. more than 30 years ago, to oversee the business and creative elements of his film production, television production, personal appearances, recordings, publication and public relations management and exhibitions. Since 1981, the corporate offices have been located in Burbank, California. Hope Enterprises maintains a Web site at http://www.bobhope.com.
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